Top 5 Beauty Retail Apps on Android in South America: Q1 2025

In the first quarter of 2025, the beauty retail sector in South America saw significant activity on the Android platform. The top five apps, as analyzed by Sensor Tower, demonstrated varying trends in downloads and active user engagement.

O Boticário from Grupo Boticário showed a strong performance in weekly downloads, peaking at 134.6K in mid-March. Active users fluctuated, starting at 1.5M and spiking to 2.3M by the end of March.

Natura: Perfumes e Cosméticos experienced consistent weekly downloads, reaching a high of 76.1K in early March. Active users remained relatively stable, ranging from 1.3M to 1.4M throughout the quarter.

Época Cosméticos & Perfumaria witnessed a steady increase in downloads towards the end of the quarter, hitting 46K in the final week of March. Active users hovered around the 500K mark, with slight variations.

Beleza na Web: Cosméticos maintained a consistent download rate, with a peak of 46.5K in late January. Active user numbers were stable, fluctuating between 400K and 460K.

Finally, Natura Latam showed a gradual increase in downloads, with a notable rise to 21.9K in late March. Active users steadily increased from 263K to over 312K during the quarter.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail app market in South America. For more detailed analytics, visit Sensor Tower's platform.